This award-winning sunscreen brand approached us with the goal of enhancing their online brand presence and customer engagement through a targeted email marketing campaign. With a well-established brand identity and a clear understanding of their target audience, the challenge was to create an email design that not only aligned with their brand guidelines but also adapted those guidelines into an attention grabbing email.
Increase Customer Engagement: Design emails that encourage higher open and click-through rates.
Brand Consistency: Ensure the design reflects brand's identity, while adhering to email best practices.
Drive Conversions: Push customers to purchase, sign up for a newsletter, or participate in a promotion.
"With a small team in-house, I deeply appreciate having DigiRise on hand to achieve whatever is thrown our way. They're our go-to for a variety of marketing projects from web design, technical support, content creation, martech recommendations, SEO, and other. The team is responsive and easy to work with. Moreover, they're always looking to what's next and making recommendations on areas to explore so we stay ahead of the curve."
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Audience Segmentation: In depth segmentation of brand's existing audience based on various factors such as past purchase behavior, demographics, and engagement history allows tailoring of the email content to different customer groups, ensuring relevance and personalization.
Creative Design: Our team crafted visually stunning emails informed by brand's style guide and personality, incorporating interactive and animated elements to captivate the audience's attention and guide them from the subject line to the product page.
Performance Tracking: From start to finish, we closely monitored the campaign's performance metrics, including open rates, click-through rates, and conversion rates. This data helped to measure the success of the campaign and identify areas for improvement.
20% Increase in Repeat Purchases: Customers expressed positive feedback about the engaging and informative content, leading to a 20% increase in repeat purchases.
25% Increase in Conversions: The strategic use of interactive elements and persuasive copy resulted in a 25% rise in conversions, driving significant revenue growth for the brand.
160% Increase in Click Rate:
25% Decrease in Unsubscribe Rate:
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