Email Marketing for Fashion Brand "Fame On Central"

Fashion

Fashion Industry

Industry

New York

New York, USA

location

50+

Employees

Company Size

2023-

Ongoing

year

Challenge:

This brand reached out to us to help breathe new life into their website design in conjunction with the rebranding of their packaging. The purpose of this project was to create a site that was visually appealing and easy to navigate, creating a space where users want to take time to explore. This was a fun challenge in reimagining the site through a more youthful, energetic, and engaging lens.

Challenge:

Although Fame On Central had historically leveraged Klaviyo for email marketing, they wanted to enhance the consistency and design of their campaigns to better reflect their brand’s identity. Messaging and visual elements needed to feel more cohesive, and the brand was looking to attract new subscribers by crafting emails that resonated more deeply with both existing and potential customers.

Objectives:

  • Improve User Experience: Start with wireframes to simulate the user journey, and map out a variety of different paths.

  • Increase Conversion: Create a website experience that is welcoming to customers, and seamlessly guides them through their journey to purchase.


  • Take Inspiration from Packaging: Work directly with the brand’s team to ensure all visual branding is aligned with their new style guide.

Objectives:

  • Segment the Audience: Refine email list segmentation to send more targeted and personalized messages to a growing subscriber list.

  • Design Compelling Emails: Work directly with the brand’s team to ensure all visual branding is aligned with their new style guide.

  • Automate and Optimize: Introduce automated email flows triggered by a variety of customer behaviors to increase return rate and CLTV.

Services & Tools

Contact Us
[01]
Design
Figma | Photoshop| Illustrator
Design system  | Prototyping | UX/UI Design
[02]
Marketing
Klaviyo
Budget Planning | Communication |  Progress Tracking
[03]
Management
Slack | Teams
Budget Planning | Communication | Progress Tracking

Flow & Campaign Design

"Working with Digirise is a real pleasure. Their team is efficient, talented and can manage a variety of projects simultaneously. Their creativity and professionalism is top notch and we are grateful for the partnership we have with them."

Shira Mendlowitz, COO, Fame On Central

January 26, 2025

The Integrations:

[01]
Wonderment
Detailed shipping and post-purchase communication
[02]
Wishlist
Improved customer interest and favorites tracking
[03]
Yotpo Loyalty & Reviews
Enhanced brand trust and customer transparency

[04]
Retention
Collecting anonymous site visitor contact information

Results

Over a 2 year period

300+

Campaigns

39.18%

Open Rate (Campaigns)

3.69%

Click Rate (Campaigns)

$34M+

In Revenue

+300%

Revenue Growth

14K+

New Subscribers

Results

300+

Campaigns

39.18%

Open Rate (Campaigns)

3.69%

Click Rate (Campaigns)

$34M+

In Revenue

+300%

Revenue Growth

14K+

New Subscribers

Let’s discuss how we can help your brand

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